Business owners and founders
You're running paid acquisition, enquiries land on WhatsApp, and messaging has become a cost line you can see. You want to know what to fix first.
The
Conversation
Economy
2026
Join industry leaders, innovators, and decision-makers for a conference packed with insights, networking, and practical strategies.
Register now
TheConversation
Economy2026 MALAYSIA'S WHATSAPP & AI AGENT
INDUSTRY FORUM
Commerce is moving into the chat window.
Join us to understand what conversational commerce is shaping into and what it takes to prepare for it. Get the insight from Meta, two former Meta leaders, and the brands already running WhatsApp at scale.
Conversation is becoming the way Malaysians buy.
Is your business built for it?
Convened by
Industry partners
Why now?
The channel grew up.
Most businesses
haven't caught up.
A few years ago, WhatsApp was where a customer asked a question. Now it's where they compare, decide and buy.
What was once a messaging app is becoming a commerce channel with a seamless infrastructure underneath it.
Don't get left behind. Understand the impact of WhatsApp's latest change in messaging charges, and equip your business with strategic and effective ways to use this powerful channel such as:
- Ads that open a chat instead of a landing page
- AI agents that qualify leads before a human is involved
- Catalogues and CRM connections that make conversations relevant
If conversation becomes the main way your customers buy,
what does your business need to look like?
Who is this for?
Built for the people who own the system, not the tool
Marketing, digital and e-commerce leads
You own the funnel and the budget. You need to know where this channel is heading before you plan next year around it.
Customer experience and operations leads
You carry the message volume. The shift hits you hardest, and you're rarely invited to events like this.
What You'll Leave With
Three hours.
Five things you can act on.
- Where conversational commerce is actually heading
- The economics of messaging post-October pricing changes
- How to design a conversation that converts in four messages instead of fifteen — the mechanics, not the principle
- Where AI agents genuinely replace headcount, and where they cost you sales — including the failure nobody talks about
- What the providers are building for 2027
Conference Agenda
ACT ONE
The landscape
Welcome + Opening Keynote
Kick off the conference with opening insights on the future of business conversations
Ashley Ong, Superanium – 15 min
"The Conversation Economy"
Where this market is heading, what changed, and how the economics of a customer conversation have been rewritten.
Justin Murugaya, Superanium – 30 min
"What We're Building Next"
New features, the roadmap, and Meta's commitment to business AI.
Meta – 25 min
ACT TWO
The industry on record
From Automation to AI Agents: What WhatsApp API Can Do
Explore how automation and AI agents are turning WhatsApp into a powerful engine for business growth.
Strive.Asia – 25 min
How Brands Use WhatsApp API
How e-commerce brands turn a first message into a sale — what they built, what it cost, and what they'd do differently.
3 Brand Owners
moderated by Justin – 45 min
ACT THREE
The line
Closing — "What Does This Mean For You"
The practical session. How to design a conversation that converts in four messages instead of fifteen. Where AI agents genuinely replace headcount, and where they quietly damage conversion. What to build, fix and budget for in 2027.
Ashley Ong, Superanium – 35 min
Wrap Up + Networking
Executive Pass
Introductions to the speakers during the networking hour
Featured Speakers
Taking the Stage in 2026
Ashley Ong
Founder, Superanium
Justin Murugaya
Chief Digital of Transformation, Superanium
Eddyman Kharma
Strategic Partner Manager, Meta
Dickson Pua
Founder, Strive.Asia
(Announcing soon)
E-commerce Brand Founder
(Announcing soon)
Retail Brand Founder
(Announcing soon)
Brand Founder
Decide your experience
Delegate
- Full three-hour conference
- Networking hour, with refreshments
- Digital copy of The State of Conversation: Malaysia 2026
- Written session summary, emailed within a week post-event
Executive
- Full three-hour conference
- Networking hour, with refreshments
- Digital copy of The State of Conversation: Malaysia 2026
- Written session summary, emailed within a week post-event
- Reserved front-section seating
- Submit your questions in advance and get insights directly from industry partners.
- Hosted introductions to the speakers during the networking hour
- 15% off any Superanium workshop or training program booked within 90 days
- Priority invitations to future Meta-led sessions hosted by Superanium
- A 30-minute 1:1 conversion audit with Superanium
- 1 Month Free with an Annual Strive.asia API Platform Subscription
UOB Plaza 1
Tuesday, 24 November 2026
2PM - 5PM
** We would encourage public transport. Bandaraya–UOB LRT Station is less than a five-minute walk from the venue. If you're driving, park at the KWSP building next door.
Frequently
asked questions
Is this a sales pitch?
No. Nothing is sold from the podium. The forum is to build awareness of what WhatsApp API can do and to help businesses prepare for what's changing in 2027.
What's the difference between the tiers?
Executive adds a 30-minute 1:1 conversion audit after the forum, reserved seating, introductions to the speakers, priority on panel questions, early access to the report, and 15% off any Superanium training. Capped at 30, by application, two per company.
How does the Executive application work?
Apply through the ticket page. We review against the room we're building and come back within two working days. If it's not a fit we'll say so and point you to a Delegate seat.
What's the report?
The State of Conversation: Malaysia 2026 is a new benchmark of how Malaysian businesses use messaging. Every ticket includes a digital copy.
Can I claim this under HRD Corp?
Unfortunately, this event is not HRD Corp claimable. However, we do offer other training programmes that are eligible for HRD Corp claims. Feel free to reach out to us if you'd like to explore the available programmes.
Can I transfer my ticket?
Yes, up to 48 hours before, to a colleague.
Refunds?
Yes, tickets can be transferred to another person once. However, tickets are non-refundable once purchased.
Not sure it's for me?
Take the 2-minute Conversation Maturity Index. If you score Level 3 or below, this forum is built for exactly that gap.
Be Part of What's Next!
Your customers are already having the conversation. The question is what happens on your side of it.